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Sankranthi festivities are incomplete without Bhogi celebrations and hence the channel has arranged for a special segment centred around the bonfire that will also contribute towards making these celebrations truly stand apart from the other festivals. Adding the true essence of the festival, this day will include a three-hour long programme where viewers will witness Suma Kanakala inviting the Zee Telugu family to Kerala and make the most of the various activities - local Kalaripattu fight, coconut and sack races, a cycling competition, in addition to the aggressive and competitive Kabbadi games.Īlso Read: World Television Premiere of Thalaivi on Zee Tamil The first part of the celebrations titled ‘ Kerala lo Sankranthi Alludla Sandadi ’ will commence from 9 am on 13 th January. The two-part celebration with glamourous celebrities will bring to life an unbeatable entertainment extravaganza while maintaining all government protocols. Adding the blissful touch of ‘God’s own country’ to the ‘food bowl of the south’, Zee Telugu has curated a special treat for the Zee Kutumbam starting 13 th January which will not only scale up the celebrations, fervour and gaiety but also enhance the entertainment quotient with a mix of special dances, comedy skits, music, and lots of fun. It's a door-to-door campaign which is being appreciated by the audience.As Telangana and Andhra Pradesh gear up to celebrate the auspicious festival of Sankranthi, Zee Telugu, one of the leading Telugu General Entertainment Channels, ventures into the heartlands of Kerala to bring in the first festival of the year. Besides, the channel is also distributing Krishna Tulasi Bindi packets for the female audience in small towns across Telangana and Andhra Pradesh. Krishna Tulasi plant is being distributed near the temples in the rural areas. The plan consists of planting Krishna Tulasi plant.The plantation initiative has been started by the anchor Suma Kanakala followed by ancho Ravi and various other fiction artists. The musicians have the captured the essence of the love and devotion which Shyama has for Lord Krishna beautifully with their music and very soon the songs will be available on different music platforms.Īs a part of the marketing campaign of Krishna Tulasi, the channel will be looking at a 360-degree campaign including door-to-door and on-ground activation. Zee Music Company, a division under Zee Entertainment Enterprises Limited is all set to release a special devotional album on Lord Krishna. The concept of Krishna Tulasi is very close to my heart and I hope everyone will like the journey of Shyama.”Ĭapturing the core concept of the show, a promo has been released by the channel, where the iconic actresses of the Zee Telugu such as Pooja from Gundamma Katha, Meghana from Kalyana Vaibogam, Pallavi from Pasupu Kumkuma, Chandana from Varudhini Parinayam and Roopa from Chinna Kodaluhave shared how their characters has strived to inculcate culture, uphold values and sacrifice themselves for the loved ones.Īlong with Aishwarya and Dileep Shetty in the lead roles, the viewers will also see Pavitra Nath, Pratyusha, JL Srinivas and Radhika Reddy among others are playing prominent roles in the show. Raghavendra Rao says, “I am glad to associate with Zee Telugu as it is known for presenting unconventional and thought-provoking stories. The tonality of the show is very real, rooted and it has a subtle messaging in its core thought which will make the show more relatable for the audience” I’m very grateful to Dr K Raghavendra Rao, who is now part of Zee Telugu Kutumbam for his directorial assistance. It is a story that teaches, that even in the darkest times, hope and perseverance will help you achieve your dreams. It is a tribute to all those women who have sacrificed their dreams and aspirations, day in and day out for the sake of their family. Krishna Tulasi is a journey of one such aspirational woman.
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We believe it is never too late to rediscover your self-worth. Speaking about the show, Anuradha Gudur, Cluster Head of Zee Telugu & Zee Cinemalu says, “Zee Telugu believes in introducing shows which strive to be a catalyst of change.